Department of Environment Enhances Public Outreach with Strategic Communication Training

Basseterre, St. Kitts – October 15, 2025 – The Department of Environment successfully concluded a comprehensive, two-day Communication Training Session this past Monday and Tuesday. The workshop was convened at the Department’s conference room, located on the second floor of the Caribe Building in Bird Rock.

This capacity-building initiative was organized with the support of the International Union for Conservation of Nature (IUCN) and the Saint Christopher Air and Sea Ports Authority (SCASPA) and saw full participation from the Department’s staff.

The primary objective of the session was to equip staff with advanced communication strategies essential for effective public engagement. A central focus was on the translation of complex environmental data and policy matters such as climate change and conservation initiatives into clear, compelling narratives accessible to diverse audiences. The training also provided practical instruction in utilizing contemporary digital tools to produce dynamic content across multiple platforms.

The first day of the workshop established a robust technical foundation. Participants engaged with the core principles of content creation, including the selection of appropriate editing software, configuration of technical equipment, methodologies for material acquisition, and adherence to established communication protocols. This foundational knowledge is critical as the Federation advances its sustainability agenda, necessitating the effective documentation and communication of its progress.

On the second day, staff members applied their newly acquired skills in a practical field exercise. This involved a real-time information-gathering mission, where participants captured footage and data for the production of a professional video. The exercise was designed to simulate the Department’s standard workflow for generating public-facing content, thereby reinforcing the theoretical lessons with hands-on experience.

The training emphasized that high-impact content creation is contingent upon a systematic field-to-desk process. The quality of the final product is a direct result of integrating technical knowledge with meticulous planning, efficient time management, and precise execution.

“Great content is not spontaneously created; it requires a proven blueprint,” explained Mr. Jamal Nisbett, the workshop facilitator. “This framework enables content creators to seamlessly capture material and efficiently transform it into creative digital assets for dissemination.”

This workshop underscores the Department of Environment’s ongoing commitment to enhancing its public outreach capabilities. By investing in the professional development of its staff, the Department aims to foster a deeper public understanding of its critical work in environmental protection and sustainability.